EA Cuts Deal with Microsofts Massive Inc. Emperor Palpatine Pleased

The disturbing trend of in game advertising continues today when EA and Microsoft's Massive inc. signed a deal to put dynamic ads in several of EA sports and racing franchises. To be affected are such titles as Madden, Need for Speed, NBA Live, and Nascar.

I stick by my convictions that as long as it does not detract from the immersing experience of a game I have no problem with it. However, give EA's empire-like tendencies recently how long do we have before we have cheerleader pushing products during halftime?

EA needs to work out hostility issues

According to joystiq and substantiated by other news sites, EA today has begun their hostile take over of Take 2 Interactive

They have put a public offer for 26 dollars per share, above the current value of the company.

Whether this newest move by EA will be successful or not will be decided by April 11th, the closing date of this offer, unless they extend it.

One thing can be certain, if EA succeeds in this, 2k games will be no more. Who knows, maybe they'll keep the people from 2k games and madden might actually be playable.

How much is enough? Really EA, you already have a bad rep from your previous business practices and now you come out of the games with this. This may be good business but it's shitty PR and gamers hold grudges.

As for the fate of GTA, that remains to be seen.